Good for Arla for trying something new. Perhaps this product will be more successful than Britvic and Coca-Cola’s, both having experimented unsuccessfully with carbonated milk based drinks.
There has been a rise in the popularity of non-milk alternatives based on soya, rice and almonds, a concern for dairy farmers, who consider it inappropriate to call these vegetable products ‘milk’.
There is already a market for iced milk drinks in the Middle East, where they consume Doogh, a mixture of yogurt and iced water. It will be interesting to see if Arla’s sparkling milk takes off.
One is tempted to ask, what is wrong with the natural product - why not promote fresh milk. Surely better for health and for farmers. By encouraging the consumption of carbonated drinks, particularly amongst the young, it surely leads them in the wrong direction.
A product which I suspect must be concerning chicken farmers, is the arrival of the V-egg-ie. It looks remarkably like a real egg but has never been near a hen. It is made from a base of proteins extracted from unspecified legumes – possibly soya beans - plus vegetable oils, a gelling agent and a type of salt which mimics the taste of an egg.
This vegan egg was created by student food scientists in Italy, and is predicted to become a money maker amid the rise in vegetarianism and veganism. It will hit the mass market sometime soon.
The recent report of a study which concluded that ‘eating too much dark meat can significantly increase the risk of diabetes’, links the increase in Type 2 diabetes with lifestyle factors and a poor diet.
Dietitians speaking on behalf of Diabetes UK said: “We know eating more red and processed meats is associated with a higher risk of Type 2 Diabetes”. They recommend eating more plant based proteins such as pulses, beans, poultry and fish.
The study which took 63,257 people aged between 45 and 74 in Singapore, followed the group over 11 years, and found a significant rise in Type 2 diabetes in those on high ‘processed red meat’ diets.
The key word is ‘processed’. Not as headlines scream - red meat. People on low incomes consume cheap processed food, they rarely eat fresh red meat.
A healthy balanced diet including red meat, offers crucial vitamins and essential trace elements.
Dr Jan de Winter the leading radiologist at the Royal Sussex Hospital for over 30 years, advised that whatever we do in life, it should be in moderation.
Dr de Winter who on his retirement opened the very first Cancer Prevention Clinic, based in Brighton, would say, “by all means enjoy a drink, a steak, a chocolate pudding, things we enjoy, but occasionally and in moderation”.
He watched over 17,000 patients die over a period of 30 years, and concluded that many cancers were the result of our over indulgence.
He also noted that stress for any protracted length of time, due to work, family events including bereavement or divorce, and general unhappiness, could also be a critical trigger.
He compared our bodies to finely tuned Rolls Royce engines, into which you would never dream of pouring cheap oil, or driving over a ploughed field. You can acquire spare parts, and drain out the contaminated oil of your car, but not us when we abuse our bodies.
All these headlines challenge farmers, as do reports of potentially contaminated chicken scooped off dirty floors, going back on the production line. Mostly destined for leading supermarkets like M&S, Aldi and Lidl.
To ensure fresh, safe and healthy proper food, we can do no better than buy local from farm shops, family butchers and independent retailers.